Refine your skills.
Define your image.
Grow your business.
The Preferred Home Staging Training & Designation for Real Estate Professionals
The Preferred Home Staging Training & Designation for Real Estate Professionals
Now Celebrating Our 26th Year as Home Staging Industry Leaders & Innovators
The #1 HOME STAGING TRAINING
FOR REALTORS® in the Industry
Get Home Staging Expert® Certified by attending one of our Classroom-Style or Live-Virtual Training Events
Get Luxury Home Staging Expert® Certified by attending one of our Hands-On Training Events
GET CERTIFIED BY HOME STAGING EXPERT®
Homeowners expect more from their agents than ever before. They want a higher level of expertise—and they want to hear it directly from you, not from a third party.
Recognized as leaders in the Home Staging Industry since 1999, our comprehensive training was designed to help you refine your skills, strengthen your professional image, and grow your business.
The Home Staging Expert® or Luxury Home Staging Expert® Certification give you the tools, confidence, and credibility you need for success.
“The first step in exceeding your customer’s expectations is to know those expectations.”
- Roy H. Williams
Home Staging Expert® Certified Realtors® come from the Top Real Estate Brands in the Country
Please Note: Home Staging Expert® is not affiliated, authorized, endorsed by, or in any way officially connected with the above brands.
All names, marks and symbols are the registered trademarks of their respective owners.
BECAUSE HOME STAGING IS SMART MARKETING
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
- Tony Robbins
No matter the price range of the home, every seller shares the same goal: to sell quickly and for the best possible price. Buyers, on the other hand, are searching for a home that speaks to their needs, lifestyle, and aspirations.
Home staging is the winning marketing strategy that checks all the boxes.
When a listing meets—or even exceeds—a buyer’s expectations, they connect emotionally with the home. They want it. And often, they’re willing to go the extra mile to make it their own. That’s the power of home staging. It’s about giving buyers what they want. It really is that simple.
The goal of every Realtor® should always be to present a listing with the potential buyer in mind.
When you begin viewing a listing as a product, you understand that a superior product delivers superior results. And when you’re equipped with a Home Staging Expert® Certification, you have the knowledge and confidence to create buyer-friendly spaces that stand out and sell.
That’s a marketing advantage sellers value—and buyers respond to.
ABOUT THE HSE DESIGNATIONS
As the fastest-growing home staging training resource in the marketplace—and the ONLY hands-on training program specifically designed for Realtors®—the Home Staging Expert® program has earned a stellar reputation within the industry.
The HSE® and Luxury HSE® Certificate & Designation programs are recognized as some of the most distinguished and valuable investments Realtors® can make in their business.
At Home Staging Expert®, we focus on delivering real-world education and meaningful results. We don’t spend our time trying to upsell additional products or courses—because we don’t have to. Our elevated level of insight, instruction, and hands-on training speaks for itself.
By raising the bar on industry standards, Home Staging Expert® ensures that our Certified Agents receive a pragmatic, results-driven foundation built on a balanced combination of classroom learning and hands-on experience. The result is a confident, knowledgeable professional equipped to create powerful marketing strategies that help listings stand out and sell.
“A year from now, you’ll wish you had started today!”
- Karen Lamb
Luxury Realtors® Attending Our 2-Day Hands-On Workshop in Texas
Licensed Realtors® - Association Members
HSE Classroom Training in North Dakota
√ No prerequisites or minimum experience necessary to become certified
√ No additional courses required to maintain your designation
√ No annual fees to renew your certification - You’ll be HSE® Certified for the life!
Pssst… Did you know that many home staging training companies charge significant annual renewal fees just to maintain your designation?
Make sure you know exactly what you’re signing up for.
At Home Staging Expert®, our one-time workshop pricing is completely all-inclusive—no hidden fees, no surprise renewal costs, and no hidden agendas.
Once an HSE®, always an HSE®.
Luxury Realtors® Attending Our 1-Day Hands-On Workshop in Minnesota
SEE WHAT TOP PRODUCING REALTORS®
ACROSS THE COUNTRY HAVE TO SAY ABOUT OUR TRAINING
“I loved the class, loved my instructor, and felt like it was the best class of all time! I didn’t believe that learning home staging was necessary for me, but now I feel like it’s mandatory, even in this crazy, busy real estate market. I work in the high-end home range and typically the homes are well appointed, but I still feel it’s imperative to stage those homes. I have a $5.3 million dollar property I listed just before the workshop, then went back and used what I learned. Now it looks drop dead gorgeous!” - Audrey Will, Luxury Real Estate, Sotheby’s International Realty
“This was a great class and Lori is amazing! Lori kept the training fun as well as informative. I learned so much and the home we staged looked AMAZING when we were done. I am so grateful that I took this class and would highly recommend it for all agents!”
— Michele La Point, Sell With Michele , Houston, Texas
“I really advise anyone to take this class! It is definitely worth it! I’ve been selling houses with my team and staging them for about 20 years now and I learned a lot of new tricks!”
— Ronda Courtney, RE/MAX Leaders and author of The Survival Guide to Selling Real Estate
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Marj Melchiors - Luxury HSE
Russ Lyon’s Sotheby’s International Realty
Arizona
“Thank you very much for the class today! I have taken a couple other staging courses in the past. Yours was the best!
My first career before real estate was Interior Design!”
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Heather Terry - Luxury HSE
Keller Williams Premiere Realty Lake Minnetonka
“I recently attended the Home Staging Expert workshop with Lori, and I couldn’t be more impressed! Lori’s depth of knowledge and hands-on approach made the experience incredibly valuable. She provided practical, actionable tips that I can confidently pass along to my clients to help them stage their homes for maximum appeal and top-dollar results.
The workshop not only enhanced my understanding of effective staging strategies but also gave me the tools to ensure my clients’ listings stand out in a competitive market. Highly recommend this workshop to any real estate professional looking to elevate their staging game!”
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Terrie Lynn Booker - Luxury HSE
Women’s Council of Realtors - President - Piedmont
North Carolina
“Awesome training! This training was designed for Realtors looking to add valuable services for their clients.
I walked away feeling informed and ready to stage strategically! I now know the difference between interior decorating and STAGING.
This class armed me with the what, why, when, where and how to stage! I highly recommend this training.”
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Janet Hu - Luxury HSE
Berkshire Hathaway California Properties
California
"The 1-Day Home Staging Workshop taught by Lori Matzke was an amazing learning experience that helped us put into practice and solidify the 4 key principles in staging a home to showcase its best features. The property we worked on was the perfect example of the difference between effective staging and merely decorating. At first glance the home's furnishing were mostly current, on-trend, and visually appealing, but their placement and overabundance of accessories needed rearranging and editing to better highlight the features.
I really appreciated Lori’s teaching style, which fostered a casual and collaborative atmosphere. She encouraged us to explore our ideas and try them out. We reworked each space in collaboration with other students; some rooms were more challenging than others and it was a real confidence builder to reach that ‘aha' moment when our ideas and objectives came into alignment. I highly recommend!"
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Mark Standridge - Luxury HSE
Texas
“Lori delivered an outstanding 2-Day Workshop on home staging. The hands-on experience allowed us to directly apply the principles and suggestions covered in the lectures.
The class had a welcoming and collaborative atmosphere, where everyone was encouraged to share their thoughts and feedback. This supportive environment fostered active participation and helped reinforce the staging concepts and practices discussed throughout the workshop.”
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Deb McCracken - Luxury HSE
Minnesota
“Thanks for such a fun and productive workshop! I loved it and felt like I was ‘with my people’. I can see why you are so good at what you do! You have inspired me to add this service to my business and CHARGE FOR IT! I’ve always thought I had a knack for staging and became the ‘go to gal’ for room planning and furniture selections in my previous position. But after the class, I now realize this ‘knack’ of mine is of value as most people I know still ask me for help. So, thank you for giving me permission to realize I have a talent I can sell, damnit!”
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Janet Meier - Luxury HSE
California
"Enjoyed the class! The course manual has a great summary of tips with photos and examples. The in-person course was very rewarding. Not only did we get an opportunity to apply concepts, but we were also able to learn from each other and gain insights from multiple people’s perspectives and experience. No amount of book learning can replace the value of hands-on practical application!"
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Cindy Burns - Luxury HSE
Martha Turner - Sotheby’s International Realty
Texas
“Both Tish and I thoroughly enjoyed the workshop, and we really got a lot out of it. I think any active Realtor® would benefit greatly from taking this class and participating in your workshop. It was all very informative, and everyone had a great time! Although I will not be as active as a (hands-on) stager, the information will help my clients. I can’t help but believe that your workshop would be instrumental in helping any active, high-producing, well-rounded Realtor® to enjoy even greater success! Thank you again. It was great fun, and we really enjoyed meeting you!”
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Creighton Grose - HSE Certified
Georgia
“An ideal course for beginners as well as seasoned agents. Beginners will learn the principles of what’s important about staging and how to effectively deliver a staged space. More experienced agents will be able to hone in and refine the core strategies that bring consistency to a wide variety of scenarios. Both groups will get a wealth of resources and guidelines.”
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Susan Martin - Luxury HSE
Century 21 - Martin & Associates
Vermont
“The 2-Day Home Staging Expert® Workshop was very enjoyable! My clients are thrilled with the value-added service, making it easier to compete for listings. I traveled from Vermont (to Colorado) for the course and so glad I did. I highly recommend it to any agent seeking to broaden their skill sets for listing and selling!”
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Nita Gray - HSE Certified
Keller Williams Atlanta Classic
Georgia
“The Home Staging Expert® Course is an incredibly informative and valuable resource for anyone pursuing certification as a home stager! With her extensive knowledge, Lori delivers the course in a clear and easily comprehensible manner. I would recommend enrolling in the HSE Workshop to enhance your skills in this field.”
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Susan Church - HSE Certified
Keller Williams Realty First Atlanta
Georgia
“Lori was very prepared and well organized and kept things focused and engaging throughout the entire Zoom process. The visuals and manual handout kept accurately to the subject and presentation, but also serve as a valuable reference tool moving forward in my Real Estate Business.”
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Get Certified Today!
Join us for one of our upcoming workshops.
CLICK HERE for details
WHY MORE & MORE REALTORS® ARE GETTING LUXURY HOME STAGING EXPERT® CERTIFIED
“There are only two ways to establish a competitive advantage: Do things better than others or do them differently.”
- Karl Albrecht
If you’re already a Luxury Realtor®—or an agent looking to break into the luxury market—you understand that the mindset of a luxury property owner is very different from the average seller. Luxury clients typically have higher expectations of their agent and rely on them for greater guidance, expertise, and discretion. They are often less receptive to bringing in a third party for additional assistance.
That’s why it’s so important for a Luxury Realtor® to have firsthand knowledge of the home staging process and the ability to guide clients through it with confidence, professionalism, and sensitivity.
Our Luxury Home Staging Expert® Training Workshops were specifically designed with Realtors® in mind.
Unlike many competitors, we don’t focus on teaching agents “how to work with a stager” or outdated interior design theories. Instead, we teach you how to effectively stage a property to appeal to more potential buyers, conduct impactful consultations, and provide your clients with clear, actionable guidance that delivers outstanding results.
WE DIDN’T CREATE THE HOME STAGING CONCEPT. WE PERFECTED IT.
WHAT YOU LEARN FROM THEM
This Upscale Property was staged by a Realtor® who earned their certification from one of our well-known competitors.
WHAT YOU LEARN FROM US
This is the very same listing—using all the same furnishings and accessories—after being re-staged during a Luxury Home Staging Expert® Hands-On Workshop utilizing our proven methods and techniques.
And you’re not the only one noticing the dramatic, marketable difference in the final result—potential buyers notice it too.
Every listing deserves to look its absolute best, and every seller deserves to work with a Realtor® who truly knows what they’re doing.
Our workshops teach you an entirely different way of thinking about what you’re selling—from the very first meeting with a prospective client at the listing appointment, to the moment the first potential buyer walks through the front door.
THE HOME STAGING EXPERT® ADVANTAGE
A properly staged home should take potential buyers on a journey—gently guiding them from one beautiful space to the next without interruption, while ensuring every positive feature stands out along the way. Successful home staging should be both thoughtful and strategic, and that’s exactly what you’ll learn from us.
Our training program is built on more than 25 years of real-world, hands-on home staging experience—not hearsay, theories, or abstract concepts—so you’ll gain the practical knowledge and confidence needed to achieve home staging success for yourself.
We take great pride in our status as active, working home stagers. The vast majority of companies offering home staging training simply cannot say the same. But staging homes is what we’ve been doing since 1999—and it’s what we love.
We understand how to handle every type of situation, what works and what doesn’t, and how to transform virtually any home into a staging success story. Our experience, streamlined methods, and ability to effectively communicate with homeowners to get them on board are just a few of the reasons our workshops consistently stand above the rest.
“Rarely have I seen a situation where doing less than the other guy is a good strategy.”
- Jimmy Spithall
UPCOMING HSE WORKSHOPS
All Workshops Open to Both Realtors® & non-Realtors®
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Classroom-Style Training
Hosted by the St. Paul Area Association of REALTORS
9:00 a.m. - 4 p.m.
6 CE Credits for Minnesota Agents
$395.00 Investment - REGISTER HERE
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Classroom-Style Training
Hosted by the Greater Fort Worth Association of REALTORS
9:00 a.m. - 4 p.m.
6 CE Credits for Texas Agents
$395.00 Investment - REGISTER HERE
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1-Day Hands-On
9:00 a.m. - 4 p.m.
7 Continuing Ed Credits for TX Realtors
$795.00 Investment - REGISTER HERE