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The Preferred Home Staging Training & Designation for Luxury Agents
The Preferred Home Staging Training & Designation for Luxury Agents
COVER PHOTO STAGED BY HSE CERTIFIED REALTOR®, VANESSA GUZMAN - COLORADO
Now Celebrating Our 25th Year as Home Staging Industry Leaders & Innovators
HOME STAGING IS MARKETING
Homeowners want to sell their home quickly for the best possible price. Buyers want a home that appeals to their needs and aspirations. Home Staging is the winning marketing strategy that ticks all the boxes! Buyers enter the market with a budget in mind and once they’ve cleared that hurdle, it’s all about the house. When a listing can meet or even exceed their expectations, they’re going to want it and are often willing to jump through hoops to make it their own. And that’s what home staging is. It’s about giving the buyers what they want. It’s that simple. The goal for any Realtor® or staging professional should be to present their listing with the potential buyer in mind. Always. When you start looking at a listing as a product. When you understand that a superior product is going to garner superior results. When you recognize that armed with a Home Staging Expert® Certification you have it within your power to create those buyer-friendly rooms that sell. That’s a winning marketing strategy that people want to buy.
“The first step in exceeding your customer’s expectations is to know those expectations.”
GET HOME STAGING EXPERT® CERTFIED
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
Considered leaders in the Home Staging Industry since 1999, our affordable, comprehensive workshops were designed to get you up and running fast to earn your Home Staging Expert® Certification and empower you with all the tools you need for home staging success! With over two decades of experience as a working home stager, HSE Founder and President Lori Matzke understands exactly what it takes to give any listing that all-important ‘WOW’ factor, appealing to the most potential buyers and enjoying top $$$ for your efforts. Under Lori’s direct guidance, guidelines, influence, and instruction, our Certified HSE Training Team have been educated in all aspects of our program and principles and bring along their own set of unique skills and expertise to ensure you enjoy an exceptional workshop experience. Register for one of our immersive workshops today and gain all the knowledge and confidence you need to turn any property into a highly desirable, buyer-friendly listing!
ABOUT THE HSE DESIGNATIONS
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As the fastest growing home staging training resource in the marketplace, Home Staging Expert® enjoys a stellar reputation! The HSE Certificate, LUXURY HSE Certificate & Designations are recognized as the most distinguished and solid investments for Realtors® and professional stagers, alike. We don’t spend time trying to ‘up-sell’ other products or courses to our students or members because we don’t have to. By offering an elevated level of insight and training, Home Staging Expert® raises the bar on industry standards to ensure our Certified HSE’s and LUXURY HSE’s have been provided with a pragmatic, results-driven foundation and possess a well-balanced combination of both classroom instruction and hands-on experience.
“A year from now, you’ll wish you had started today.”
Luxury Realtors® Attending Our 2-Day Hands-On Workshop
√ No prerequisites or minimum experience necessary to become certified!
√ No additional courses required to maintain your designation!
√ No annual fees to renew your certification - You’ll be HSE Certified for the life!
Pssst…Did you know that most home staging training companies charge a significant annual renewal fee to maintain their designation? Make sure you know what you’re signing up for! Our one-time workshop pricing is all-inclusive. No hidden fees, agendas, or surprises. Once an HSE, always an HSE!
THE LUXURY HOME STAGING EXPERT® ADVANTAGE
A properly staged home should take potential buyers on a journey, gently guiding them from one fabulous space to the next without any interruptions, ensuring all the positive features stand out along the way. Staging a home for market should be both thoughtful and strategic and that’s exactly what you’ll learn from us. Our training program is based on 25 years of hands-on home staging experience, not just hearsay, theories, or concepts, to ensure you’ll understand how to achieve home staging success for yourself!
We pride ourselves on our working-home-stager status. The vast majority of companies offering home staging training cannot claim the same. But staging homes is what we've been doing since 1999 and it's what we love to do! We know how to handle every situation, what works and what doesn't, and how to turn any home into a staging success story. Our experience, streamlined methods, and ability to communicate what needs be done to get the homeowner on board are just a few of the many reasons our workshops rank superior. Register today with one of our highly qualified HSE Trainers and learn the difference for yourself!
“Rarely have I seen a situation where doing less than the other guy is a good strategy.”
WHY MORE LUXURY REALTORS® ARE GETTING HOME STAGING EXPERT® CERTIFIED
“There are only two ways to establish a competitive advantage: do things better than others or do them differently.”
If you’re a Luxury Realtor® or an agent trying to break into that market, you already know the mindset of the luxury property owner is completely different than average. They have much higher expectations of their agent and look to them for more guidance and expertise and are less open to bringing in a third-party for additional assistance. That’s why it’s imperative for a Luxury Realtor® to have first-hand working knowledge of the home staging process to guide their client through without offending.
The Home Staging Expert® Training Workshops were specifically designed with Realtors® in mind. We don’t teach you ‘how to work with a stager’ like so many of our competitors, we teach you how to actually stage a property to appeal to more potential buyers and ensure you’re able to provide specific and effective instructions to your client for outstanding results!
WE DIDN’T CREATE HOME STAGING. WE PERFECTED IT.
WHAT YOU LEARN FROM THEM
This Luxury Property was staged by a Realtor® who earned their certification from one of our well-known competitors.
You’re not the only one taking notice of the marketable difference in the end result! So do potential buyers.
WHAT YOU LEARN FROM US
This is that same listing, utilizing all the same furnishings and accessories, after being re-staged during a Home Staging Expert® Hands-On Workshop using our methods and techniques!
WHAT TOP REALTORS® ACROSS THE COUNTRY ARE SAYING ABOUT OUR WORKSHOPS
“Education is learning what you didn’t even know you didn’t know.”
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Cindy Burns - Luxury HSE Certified
Martha Turner - Sotheby’s International Realty
Texas
“Both Tish and I thoroughly enjoyed the workshop, and we really got a lot out of it. I think any active Realtor® would benefit greatly from taking this class and participating in your workshop. It was all very informative, and everyone had a great time! Although I will not be as active as a (hands-on) stager, the information will help my clients. I can’t help but believe that your workshop would be instrumental in helping any active, high-producing, well-rounded Realtor® to enjoy even greater success! Thank you again. It was great fun, and we really enjoyed meeting you!”
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Mark Standridge - Luxury HSE Certified
Texas
“Lori delivered an outstanding 2-Day Workshop on home staging. The hands-on experience allowed us to directly apply the principles and suggestions covered in the lectures. The class had a welcoming and collaborative atmosphere, where everyone was encouraged to share their thoughts and feedback. This supportive environment fostered active participation and helped reinforce the staging concepts and practices discussed throughout the workshop.”
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Janet Hu - Luxury HSE Certified
Berkshire Hathaway California Properties
California
"The 1-Day Home Staging Workshop taught by Lori Matzke was an amazing learning experience that helped us put into practice and solidify the 4 key principles in staging a home to showcase its best features. The property we worked on was the perfect example of the difference between effective staging and merely decorating. At first glance the home's furnishing were mostly current, on-trend, and visually appealing, but their placement and overabundance of accessories needed rearranging and editing to better highlight the features.
I really appreciated Lori’s teaching style, which fostered a casual and collaborative atmosphere. She encouraged us to explore our ideas and try them out. We reworked each space in collaboration with other students; some rooms were more challenging than others and it was a real confidence builder to reach that ‘aha' moment when our ideas and objectives came into alignment. I highly recommend!"
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Deb McCracken - Luxury HSE Certified
Minnesota
“Thanks for such a fun and productive workshop! I loved it and felt like I was ‘with my people’. I can see why you are so good at what you do! You have inspired me to add this service to my business and CHARGE FOR IT! I’ve always thought I had a knack for staging and became the ‘go to gal’ for room planning and furniture selections in my previous position. But after the class, I now realize this ‘knack’ of mine is of value as most people I know still ask me for help. So, thank you for giving me permission to realize I have a talent I can sell, damnit!”
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Janet Meier - Luxury HSE Certified
California
"Enjoyed the class! The course manual has a great summary of tips with photos and examples. The in-person course was very rewarding. Not only did we get an opportunity to apply concepts, but we were also able to learn from each other and gain insights from multiple people’s perspectives and experience. No amount of book learning can replace the value of hands-on practical application!"
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Creighton Grose - HSE Certified
Georgia
“An ideal course for beginners as well as seasoned agents. Beginners will learn the principles of what’s important about staging and how to effectively deliver a staged space. More experienced agents will be able to hone in and refine the core strategies that bring consistency to a wide variety of scenarios. Both groups will get a wealth of resources and guidelines.”
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Susan Martin - Luxury HSE Certified
Century 21 - Martin & Associates
Vermont
“The 2-Day Home Staging Expert® Workshop was very enjoyable! My clients are thrilled with the value-added service, making it easier to compete for listings. I traveled from Vermont (to Colorado) for the course and so glad I did. I highly recommend it to any agent seeking to broaden their skill sets for listing and selling!”
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Nita Gray - HSE Certified
Keller Williams Atlanta Classic
Georgia
“The Home Staging Expert® Course is an incredibly informative and valuable resource for anyone pursuing certification as a home stager! With her extensive knowledge, Lori delivers the course in a clear and easily comprehensible manner. I would recommend enrolling in the HSE Workshop to enhance your skills in this field.”
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Susan Church - HSE Certified
Keller Williams Realty First Atlanta
Georgia
“Lori was very prepared and well organized and kept things focused and engaging throughout the entire Zoom process. The visuals and manual handout kept accurately to the subject and presentation, but also serve as a valuable reference tool moving forward in my Real Estate Business.”
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Get Certified Today!
Join us for one of our upcoming workshops.
CLICK HERE for details
UPCOMING HSE WORKSHOPS
All Workshops Open to Both Realtors® & non-Realtors®
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2-Day Live-Virtual
Day 1 - 9:00 a.m. - 1:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
9 CE Credits for MI Realtors
$795.00 Investment -Register Here
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4:00 p.m.
Day 2 - 9:30 a.m. - 2:00 p.m.
$995.00 Investment - Register Here
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1-Day Hands-On
9:00 a.m. - 4 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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1-Day Hands-On
Day 1 - 9:00 a.m. - 1:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
7 CE Credits for GA Realtors
$795.00 Investment - Register Here
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1-Day Hands-On
9:00 a.m. - 4:00 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - Register Here
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4 p.m.
Day 2 - 9:30 a.m. - 2 p.m. via Zoom
11 Continuing Ed Credits for TX Realtors
$995.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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1-Day Hands-On
9:00 a.m. - 4 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4:00 p.m.
Day 2 - 9:30 a.m. - 2:00 p.m.
11 CE Credits for TX Realtors
$995.00 Investment - Register Here
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